Update! Our first batch of Facebook earnings will post as part of the September 2021 payout.
How is your content on Facebook / Instagram monetized?
First, Facebook needs to know what content to monitor-- Soundrop distributes your music to their system as authorized by the account holder who submits it.
Next, Soundrop receives usage reports for your content on the social media platform. “Usage”, or how and where music is used, gets reported in the same way music stores report download and streaming sales.
Lastly, that usage report is paired with ad revenue generated on the platform. This revenue gets paid out by Facebook to your account alongside sales revenue from other platforms in monthly installments.
What more is there to know?
Facebook / Instagram monetization is exclusive, meaning only one distributor can distribute sound recordings and collect royalties on your behalf.
Earnings are based on how many new videos (called "production events") which contain your sound recording are created on the platform-- not the number of views any individual video accrues.
Soundrop statements use the quantity 50 to identify production events for individual tracks that fall below the threshold for detailed reporting (100) that occur in a particular territory. If you see a reported quantity of 50, the actual number of production events is between 1 and 99 in said region.