found.ee is a marketing and advertising platform that's trusted by all of the major record labels as well as the major indie players. With their Managed Ads Program, found.ee is making that exact same ad tech available to you, but with professional marketers helping to manage your ads.
found.ee marketing experts will book, monitor, and optimize your ads based on your goals, all while sharing your success along the way - which means no more messing around with complicated and pricey ad platforms. It’s as simple as filling out a short online form. No experience necessary!
With found.ee Managed Ads Program, musicians just like you can book high-quality digital ad placements on websites like Pitchfork, Complex, Billboard, NME, all managed by marketing pros - at only 4% the cost of going direct.
Launch ads to…
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Announce a new release: Setting up ads to announce a release can help “re-activate” your audience if you have been inactive and build anticipation for your release. Be careful not to announce your release too early or the fans you reach may forget about your upcoming music by the time it comes out. Running ads from ~1-3 weeks before your release is a good starting point.
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Sell tickets for a tour or live event: Ticket sales typically follow a “U-shaped” demand curve; tickets tend to sell the best right at the announcement of your event, and then pick back up in the 10 days leading up to your event. You’ll want to make sure the timing of your ads matches this pattern of fan behavior.
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Increase streams on your new music or views on your new video: Running ads will help both new and existing fans discover your new release. Ads also help your music gain preference in the algorithms of streaming and video platforms, allowing you to reach even more fans.
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Gain new fans in new places: Ads are not only a great way to expose new people to your music, but also a useful tactic to grow your audience outside of your “home territory.” Targeting the right fans in new places can help your artist career grow exponentially - growth in foreign territories may even eclipse your growth at home!
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Sell merch or physical copies of your music: Fans are most likely to buy your merch or physical copies of your music when they’re in the “buying mood” - which may mean reaching fans when they are shopping online, or after they form an emotional connection to your music. Advertising can help you find and reach those right places and right moments.
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When you’re launching something cool & creative: Use advertising to turn heads, showcase your creativity and tell a story. Fans can’t engage with the cool new project you’re working on if they don’t see it - ads can help!