Do you want to change your artist name for an active release? Consider carefully, Soundrop artists— maybe you shouldn’t!
“Rebranding” involves you canceling your releases and resubmitting them under that new name. If you change your name, you’ll double your effort for potentially fewer results.
Unless the audio is also re-recorded or re-produced, it will cause the music stores to hide the resubmission. Their systems do not allow for multiple instances of the same audio with different metadata (ie different artist names), as this can often indicate a fraudulent submission. This means if you cancel your original submission, resubmit with a new artist name, but use the same audio, they will frequently hide the submission from their libraries. The only way to avoid this would be to re-record / re-produce your track from scratch.
For this reason, Soundrop does not accept resubmissions of the same audio with different artist names.
One simple and effective tool you can use to direct your listeners to your previous releases is the "Artist's Pick" function in your Spotify For Artist account. This way, you can place your previous artist page at the top of your new one! Read more on this feature at the Spotify For Artists website.
Keep in mind, you get instant access to sign up for Spotify for Artists once your content is delivered.
Instead of abandoning a name, however, why not try to develop your brand through a Show.Co promotional campaign. You can keep everything under one name, change musically, and analyze your fans’ engagement through promo and marketing. Invest in—rather than away from—your music!
If you'd like to continue with the cancellation, check out this article.